WHAT IS DIGITAL MARKETING?
(A BEGINNER'S GUIDE)
We all know what marketing is. It is the art by which the companies and manufacturers create values and establish good relations by promoting their products and services as well. Now the term “digital marketing” has been heard more often these days. Marketing through the internet is what we call “digital marketing”. A company can easily use this tool via online ads, email advertising, search engine marketing, etc. Digital marketing has become the world’s most powerful marketing tool to attract your customers and clients.
WHY IS IMPORTANT IN TODAY’S WORLD?
Traditional marketing is not the only source to get higher grade customer’s attention. In the world of today, digital marketing plays a vital role in the world of different businesses and merchandise. Without this tool, you cannot achieve more customers. There are so many real genuine reasons why digital marketing is so important for your business. Firstly, let’s talk about different online marketing tactics and strategies that most big companies are following in today’s market. There are various campaigns which have been followed properly by these big companies to get maximum reach of their customers. Secondly, many famous social media platforms can be a great source of easy targeting. Plus online marketing is considered as low costing marketing too.
FEW FUN FACTS ABOUT DIGITAL MARKETING:
Here are some fun facts which you may or may not know about digital marketing:
1. The average customer’s attention time span is 8seconds only!
2. Content with appropriate images and relevant content gets 90% more views.
3. Search ads can increase brand awareness by almost 80%
4. You earn and grow more through the magic of this tool we call “digital marketing”
TYPES OF DIGITAL MARKETING:
Following are the types of digital marketing in which the first 5 are most popular these days and growing rapidly.
1. Search engine optimization (SEO)
2. Content marketing
3. Affiliate marketing
4. Social media marketing
5. Pay per click marketing (PPC)
6. Email marketing
7. Marketing automation
8. Native advertising
9. Online PR
10. Sponsored content
ROLE OF A DIGITAL MARKETER:
A Digital marketer or we can say a social media manager is the person who takes the responsibility to check all the ongoing insights traffic of the company’s websites or a blog. He manages the whole website and upgrades all the activities that need to be on a website for the ease of customers. Digital marketing is completed across many showcasing jobs today. In small organizations or small businesses, one generalist may possess large numbers of the advanced promoting strategies depicted above simultaneously. These strategies have numerous experts in bigger organizations that each emphasize only a couple of the brand’s advanced channels.
CONCLUSION:
This article has been written as a beginner’s guide only. A little know-how about digital marketing and its advanced tactics which are being followed these days. Digital marketing has become a source of prosperity for many companies and it has been considered as the future of advanced marketing. So are you ready to grow your business electronically? The strategies of digital marketing are so simple that a small businesswoman or a businessman can easily grow their e-shops through social media platforms. Moreover, there are so many advanced strategies that large organizations have been following and achieving their targeted goals!
